Positive examples in customer communication would include: This is where social media strategies and communication concepts are needed. Social media, apps and moreīut it’s not just about the issue of a provider’s “constant availability.” The question of whether and how to stay in touch and communicate with the customer is also of considerable importance. However, by having a simultaneous presence of a retailer, both offline and online, you leave the customer the option of accessing it later (when they are no longer physically in the store at all). ![]() In addition, there is often the following situation: the customer is interested in a particular product on site in the store, but is still hesitant to buy it. Here, the customer can not only buy during store hours, but order around the clock. Those who have completely digitized their retail business in parallel and also offer their entire inventory via a JTL store, for example, have a clear advantage. A POS is the place where the customer comes into contact with goods. In this context, the permanent availability of the POS (Point of Sales) is particularly important. In many cases, the most sensible approach to this is to intelligently dovetail the worlds of online and offline – retailers who have already made such a transition can be much more relaxed in the current crisis. This shows how the entire income can be lost from one day to the next, since the company was only operating on this one pillar.Īnyone who has so far failed to position themselves properly in e-commerce can and should use the crisis to create a second foothold for themselves. ![]() However, retailers and the like that were previously exclusively offline are currently particularly affected. ![]() The Corona crisis is impacting nearly every sector of the economy.
0 Comments
Leave a Reply. |